ICCSM 2025 – BOOK OF PROCEEDINGS

The conference aims to foster discussions that address the challenges and opportunities of emerging technologies and their applications in business environment. POLIS University and Partners invite researchers, academics, and professionals to submit original, unpublished research papers that explore the dynamic intersection of Information and Communication Technology (ICT) and Business Management in the digital era. The conference aims to foster discussions that address the challenges and opportunities of emerging technologies and their applications in business environment.
1st track: ICT & Digital Innovation
This track delves into the transformative power of Information and Communication Technology (ICT) across various domains. It explores cutting-edge technologies and their applications in solving real-world problems, enhancing business innovation, and addressing global challenges. Participants will gain insights into advancements in artificial intelligence, quantum computing, and blockchain and their ethical, social, and policy implications. The ICT track aims to bridge the gap between technology and its practical implementation in industries by fostering discussion on these topics.
2nd track: Business & Management
This track emphasises the evolving landscape of business practices in a digitally transforming global economy. It covers topics that enable businesses to innovate, lead, and adapt effectively. This track provides a comprehensive perspective on contemporary business challenges and opportunities by addressing strategic planning, financial management, and market dynamics. Attendees will explore themes such as organisational structure, sustainable business practices, and emerging markets, enabling them to leverage innovative solutions and strategies.
3rd track: Marketing & Green Transition
Key themes include sustainable marketing strategies, corporate social responsibility (CSR), consumer behavior in the context of eco-conscious decision-making, and the role of digitalization in fostering sustainable supply chains. Additionally, this track examines how organizations can leverage green innovations, stakeholder engagement, and regulatory compliance to navigate the evolving landscape of sustainable business.