Rivieras LUCA EMANUELI

Author:  Prof PhD Luca Emanueli
Affiliation: Ferrara University

Background
The project proposal for the “Albanian Riviera Competition” is called Reactive Riviera. Reactive is the same adjective we used to describe the reaction of the Italian area known as Riviera Romagnola to the economic crisis (starting in 2008), following the very same attitude it had previously developed in similar experiences (e.g. the mucilage proliferation in 1989, which destroyed the “seaside reputation” asking for a change in the touristic model).