Heritage as Narrative: Building City Image Through Adaptive Reuse in Durrës

Abstract
Adaptive reuse is a powerful approach to breathe new life into our cultural heritage. It helps giving a fresh meaning to the past, manage historical sites more effectively, and boost tourism. This study examines how a modern urban narrative can be constructed using the cultural heritage of the city of Durrës, Albania. It also explores how historical spaces can be transformed into vivid spaces for cultural events and analyses adaptive reuse strategies. Durrës, as one of the oldest cities in Albania, is characterized by a complex historical identity where ancient, medieval, and modern eras coexist amid urban expansion and the demands of seasonal tourism. This paper aims to change this perspective by considering heritage as an active space that merge social interaction and cultural experiences rather than being just a static object to be preserved. Through some case studies, the project investigates the possibility of converting historical buildings and spaces in Durrës for short-long-term cultural applications. This may include performances, art exhibitions, multimedia installations, and cultural events inspired by the local history and identity. Artist Ibrahim Kodra is cited as an example of how regional art can be connected to broader global narratives. Using a methodology that includes historical and spatial analysis, case studies, and assessment of potential, the research argues that an adaptive reuse strategy oriented towards cultural narrative and visitor experience can contribute to sustainable urban regeneration. This approach can help redefine the image of Durrës as a city with a vibrant cultural identity, moving beyond its current stereotype as a primarily seasonal tourist destination.

Keywords: Cultural Tourism, Urban Regeneration, Cultural Heritage, Historical Buildings, Identity