Albanian Riviera / Creative Tourism Transcending Local Expediency ARTA JANUZI-CANA
Author: PhD researcher Arta Januzi-Cana
Affiliation: Polis University, Tirana Albania
Background
The paper explores the concept of creative tourism and its role in the development of touristic destinations. The case of the Albanian Riviera is analysed in its current situation in terms of tourism offers and the main objective is identifying potentials of the destination towards the development of creative tourism. What creative tourism is and how relevant Albanian Riviera is from the perspective of creative tourism’s growth, based on authenticity and in accordance with the new tourism market trend, are the two main questions to be elaborated.
References
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MARQUES, L. (2012) Boosting Potential Creative Tourism Resources: The Case of Siby (Mali). Journal of Tourism Consumption and Practice. Vol. 4. No. 2. p. 111-128.
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