{"id":4742,"date":"2025-12-18T08:09:15","date_gmt":"2025-12-18T08:09:15","guid":{"rendered":"https:\/\/press.universitetipolis.edu.al\/?post_type=mbdb_book&#038;p=4742"},"modified":"2025-12-18T08:09:15","modified_gmt":"2025-12-18T08:09:15","slug":"brand-integration-and-consumer-perception-in-post-merger-scenarios","status":"publish","type":"mbdb_book","link":"https:\/\/press.universitetipolis.edu.al\/?mbdb_book=brand-integration-and-consumer-perception-in-post-merger-scenarios","title":{"rendered":"BRAND INTEGRATION AND CONSUMER PERCEPTION IN POST-MERGER SCENARIOS"},"author":2,"template":"","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[]},"class_list":["post-4742","mbdb_book","type-mbdb_book","status-publish","hentry","mbdb_tag-proceedings_papers","post"],"_links":{"self":[{"href":"https:\/\/press.universitetipolis.edu.al\/index.php?rest_route=\/wp\/v2\/books\/4742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press.universitetipolis.edu.al\/index.php?rest_route=\/wp\/v2\/books"}],"about":[{"href":"https:\/\/press.universitetipolis.edu.al\/index.php?rest_route=\/wp\/v2\/types\/mbdb_book"}],"author":[{"embeddable":true,"href":"https:\/\/press.universitetipolis.edu.al\/index.php?rest_route=\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/press.universitetipolis.edu.al\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}